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How To Find Your Top Sales Sources

What is a Top Sales Source?

A Selling Source or Sale Referers is simply how your customer is being lead to actually making the sale. Your Top Sales Sources are the top sources people use to find you and buy from you.


Common Sales Sources may be:

  • Google (organic traffic from your SEO)
  • Google (paid traffic from your Adwords campaign)
  • Referral (from a friend, family member, company, or past client)
  • Instagram (paid on a campaign basis or organic)
  • Facebook (paid on a campaign basis or organic)
  • Pinterest (paid on a per promoted pin basis or organic)


You get the picture! 


How should I break out my Sales Source tracking?

We recommend you be very specific with your Sales Sources. Because there is often more than one way to have a single source send you sales, it’s important to know where the sales are coming from so you can continue to put in the effort, energy, and money into the more effective source of your sales.


For example: 

  • Referral: past client Judy Banks (3 converted referrals this month)
  • Referral: Momma (2 converted referrals this month)
  • Referral: My favorite vendor – Sally’s Cakes & Designs (1 converted referral this month)
  • Pinterest Organic Pin: How to plan your year (CAC: $10, Customers: 20, )
  • Pinterest Promoted Pin: The Best Sugar Cookie Recipe Ever – Yum!


How do I find my 5 Top Sales Sources?

There are several ways you can find your top sales sources. While Google Analytics and (if you’re an eCommerce shop) your cart provider are your best bets – there are so many ways you can choose to look these numbers up!


Here are the most common ways to find your Top Sales Sources:

  • Google Analytics
  • Google Adwords
  • Facebook Ads Manager
  • Your CRM
  • Your Cart (Samcart, Thrivecart, etc)
  • WooCommerce
  • Manually Tracking Each Source
  • Having a “How did you find us” question on your website contact form, client application, or when you first speak to a client


Take a few minutes to explore what methods of tracking your sales sources you have and use those to start tracking. Just keep in mind, traffic to your website isn’t the same thing as a Sales Source – you must be able to directly tie a sale to the source of how that customer found you and purchased from you.


Why am I tracking 5 Top Sales Sources?

A business can have an infinite amount of Sale Sources, all of which are important to track, but we’re only worried about you tracking at least the top 5 Sales Sources.


When you know where the majority of your sales are coming from, you can put more effort, energy, and maybe even money into those sources instead of having to spread yourself thin across all sources of sales. Also, if you’re tracking your sales sources and one starts to drop in effectiveness, you’re more likely to catch it early and either do something to save the source of your sales or find a new sales source to put your effort into.

Plus, if the source of your sales is a Referral, it might be nice to know to strengthen that relationship or send that source a special thank you for referring so much business to you!


Are there other metrics I should know about my Top Sales Sources?

Get ready to get nerdy….of course there are other metrics that are helpful to know about your sales sources. We didn’t break out each metric, but you’re more than happy to use the grid provided or the What’s Working box underneath to get down and nerdy with your numbers. 


Here’s an example of how you can dive even further into tracking your Sales Sources.



  • Referral: past client Judy Banks 
    • 3 converted referrals this month
    • CAC: $50
    • Average Sale Per Customer: $450


  • Pinterest Promoted Pin: The Best Sugar Cookie Recipe Ever – Yum!
    • Total Cost of Ad: $200
    • Customers: 20
    • CAC: $10
    • Average Amount Received Per Customer Via Amazon Affiliate Money: $15



Have fun finding your Top Sales Sources!