There's no room for BS in business!

It's time to step into your CEO and ditch the overwhelm and growing pains. They're so 2020.

Dropping Biz Tips like it’s cool to be this nerdy.

Is SEO worth investing in right now? Yes. AI is

Is SEO worth investing in right now?

Yes. AI is not killing SEO, because right now it relies on finable websites to create its responses.

SEO is still a great investment if you want to diversify your lead generation. The people who make it to page one will benefit the most.

However, AI is still in the infant stages, and who knows how it will advance or if it will affect search and social media.

You must have a great content strategy and a well-rounded marketing approach that includes several platforms to stay visible as technology advances.

Don’t be afraid to test, track, and tweak - always.

But honestly, we’ve always advocated for that so…🤷🏻‍♀️

There were so many tips and tirades I wanted to add, but I tried to keep it short and sweet. (Literally sweet, because as an SEO specialist and copywriter, I have so many thoughts on AI search results. Like how I'm not happy about my clients being plagiarized in the name of AI advancement..)

Don't forget to scroll to the last slide and let me know if you've played with any of the AI search engines to find yourself!

#chatgpt #seoexpert #seoforbusiness#aiforbusiness #aitoolsforbusiness #seocopy #websitecopywriting #seocopywriter #seoforcreatives #seoforphotographers #womeninbusiness #copywriters
#marketingstrategy

Say hello to this stunner! My client’s website l

Say hello to this stunner! My client’s website launched today and it’s exploding with ✨personality✨

I’m so proud of @angelicapompy’s shift over the past year from photographer to adding studio owner + business coach to her bio. She’s someone you’re going to want to keep your eye on. Especially if you’re a photog or creative!

When we first scheduled her new coaching website, it had been so long since I did a full web design project (let alone design + copywriting + SEO!). And I was a litttttle intimidated. Thank goodness I said yes because I love how it turned out so hardcore!

Angelica has a big personality and a big heart, so we focused the strategy on showing up as her authentic self (something she specializes in!) and pointing visitors to the CTAs she wants most:
📆 Content Planner
✉️ Her email list
🎤 Speaking opportunities
👯‍♀️ 1:1 business coaching

There are several other recent launches I’m dying to gush about as a slowly 🐢 crawl back into social. But today is all about the YASSS Queen herself. Check out her new 🖥️ and show her some love.

Project Services:
⇀ Showit Template Customization
⇀ Custom web design elements
⇀ Copywriting
⇀ SEO

#showitwebdesigner #webdesignerforcreatives #onlinebusinessowner #onlinebusinesscoaching #websiteforphotographers #copywriter #SEOforphotographers #copywriterforcoaches #showit #femaleceos

❌ This tactic is like putting all your eggs in 1

❌ This tactic is like putting all your eggs in 1 basket. ❌

Eventually you run out and have to stay on the content machine hamster wheel. No, thank you!

The 60/30/10 split is how I ran marketing for multi-million dollar companies, and it can work for you too - no matter what stage of business you’re in.

Here’s how it works:

👉 60% - What you’re pushing now

Start creating marketing campaigns in your biz to prioritize one service over the other. Then focus 60% of your content on that main offering during that time period. Spread across all marketing mediums you do.

(Not sure how to create campaigns? Sign up for my weekly newsletter b/c we’re talking about it this week!)

👉 30% - Evergreen content
Evergreen content is key to getting discovered organically over time. There’s 2 ways to master evergreen content:

1️⃣ Create content on topics that are relevant to your audience + offerings at any point. (Like this topic you’re reading now)

2️⃣ Create content for those evergreen topics in ways that can be accessed over long periods of time. For ex: blogs, portfolio pieces, TikToks, YouTube videos, podcasts, etc.

By focusing 30% of your energy here, you’re creating long-term sustainability for your business. You have to rely less on trends, caring about algorithm changes & even post to SM less often.

👉 10% - What’s coming next
That’s right - as a business owner you are the visionary.

You drive the biz to where its going. Devoting 10% of your content to “what’s next” allows you to pivot your content focus on short term platforms (like Insta) without shocking your audience.

Comment below how you split your marketing energy! 🎉

And if you want to learn more about how to do this for your business, join my email list in bio. The email drops tomorrow!

#contentstrategy #marketingstrategies #marketingstrategist #instagramtips #instagramtipsforbusiness #womeninbiz #fempreneur #seotips #marketingconsultant #contentcreators #bizcoach #womenownedbusiness #bloggingforbusiness

3 Questions to help business owners REFLECT & REAC

3 Questions to help business owners REFLECT & REACT weekly. (SAVE THIS!)

It’s easy to get caught up in the day-to-day of running your business.

But it’s important to pause and check in on whether you’re hitting the KPIs to reach your short and long term goals.

That’s why - every Friday - I carve out time to ask myself these 3 questions.

1️⃣ Am I on track to meet my goal?
Whether you set up monthly money goals or something else, it’s important to divide that number into 4. That becomes your weekly goal and you can check in each week to see if you’re on track.

2️⃣ Did I do everything in my power to meet the goal?
Time for some ACCOUNTABILITY. Here’s where you need to pull up your big CEO pants and be honest with yourself. We all have days where we scrolled too much on IG and got sidetracked. That’s ok. But if you reflect and find yourself consistently not doing all you can do, then it’s time to change that.

3️⃣ Do I need to adjust my numbers next week to hit my goal?
This goals back to # 1. If you didn’t meet your goal then doing this exercise weekly allows you to adjust the remaining weeks’ numbers to spread out how to make up this week’s low numbers and still meet your goal.

Which is a heck of a lot nicer than getting to the last week of the month and scrambling for sales or simply coming up short.

Ever since I implemented this in my business, I’ve hit my money goals (and surpassed them!). Now I’m challenging you to do this too.

So SAVE this post and set a task for yourself this Friday to ask yourself these 3 questions.

Let me know if you’re taking on this challenge!

#Smallbizowner #entrepreneurship #growyourbiz #businesscoachonline #instagramforbusiness #salesfunnel #businessstrategies #creativeentrepreneur #womeninbiz #onlinebusinessconsultant #goalsetting #marketyourbusiness

If you’re triggered by this, then it is meant fo

If you’re triggered by this, then it is meant for you.

There are 6 major money milestones in an entrepreneur’s life:

⚡️ The first time you quote someone money for your services

⚡️ The first time your prices hit 4 figures

⚡️ The first time you decide to stop discounting your prices and charge what excites and terrifies you

⚡️ And the time you finally say f*ck it to putting a dollar value on your time and decide to scale up

⚡️ Your first million dollar year

Each of these moments are going to scare and excite you. You’re going to have Cheap Charles 👨‍🦲thoughts in your head telling you no one’s going to pay you that price, that you can’t do it. Well, screw Charles, no one likes him anyway.

If you want to get serious about getting to the next level of your business, you’re going to have to get used to recognizing when it’s time to hit the next milestone. It’s rare that someone’s just going to offer to get you there, so you need to take the steps to get yourself there, with your head held high.

✨ Save this post✨ if you’re still working on these milestone as a reminder to tell yourself, or 👨‍🦲 Charles, that you’re ready to to take the next step in your business journey.

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#femalefounded #smallandmightybusiness #freelancingfemales #automateandgrow #womenwholead
#ownyoureveryday #ownyourhustle #scaleyourbusiness #smallbusinesssquad #marketingthatmatters #purposedrivenbusiness #automateandgrow #businesstipsforcreatives #systemscoach #systemsaresexy #onlinebusinesscoach #growyourbusiness #smallbusiness