There's no room for BS in business!

It's time to step into your CEO and ditch the overwhelm and growing pains. They're so 2020.

Dropping Biz Tips like it’s cool to be this nerdy.

❌ This tactic is like putting all your eggs in 1

❌ This tactic is like putting all your eggs in 1 basket. ❌

Eventually you run out and have to stay on the content machine hamster wheel. No, thank you!

The 60/30/10 split is how I ran marketing for multi-million dollar companies, and it can work for you too - no matter what stage of business you’re in.

Here’s how it works:

👉 60% - What you’re pushing now

Start creating marketing campaigns in your biz to prioritize one service over the other. Then focus 60% of your content on that main offering during that time period. Spread across all marketing mediums you do.

(Not sure how to create campaigns? Sign up for my weekly newsletter b/c we’re talking about it this week!)

👉 30% - Evergreen content
Evergreen content is key to getting discovered organically over time. There’s 2 ways to master evergreen content:

1️⃣ Create content on topics that are relevant to your audience + offerings at any point. (Like this topic you’re reading now)

2️⃣ Create content for those evergreen topics in ways that can be accessed over long periods of time. For ex: blogs, portfolio pieces, TikToks, YouTube videos, podcasts, etc.

By focusing 30% of your energy here, you’re creating long-term sustainability for your business. You have to rely less on trends, caring about algorithm changes & even post to SM less often.

👉 10% - What’s coming next
That’s right - as a business owner you are the visionary.

You drive the biz to where its going. Devoting 10% of your content to “what’s next” allows you to pivot your content focus on short term platforms (like Insta) without shocking your audience.

Comment below how you split your marketing energy! 🎉

And if you want to learn more about how to do this for your business, join my email list in bio. The email drops tomorrow!

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3 Questions to help business owners REFLECT & REAC

3 Questions to help business owners REFLECT & REACT weekly. (SAVE THIS!)

It’s easy to get caught up in the day-to-day of running your business.

But it’s important to pause and check in on whether you’re hitting the KPIs to reach your short and long term goals.

That’s why - every Friday - I carve out time to ask myself these 3 questions.

1️⃣ Am I on track to meet my goal?
Whether you set up monthly money goals or something else, it’s important to divide that number into 4. That becomes your weekly goal and you can check in each week to see if you’re on track.

2️⃣ Did I do everything in my power to meet the goal?
Time for some ACCOUNTABILITY. Here’s where you need to pull up your big CEO pants and be honest with yourself. We all have days where we scrolled too much on IG and got sidetracked. That’s ok. But if you reflect and find yourself consistently not doing all you can do, then it’s time to change that.

3️⃣ Do I need to adjust my numbers next week to hit my goal?
This goals back to # 1. If you didn’t meet your goal then doing this exercise weekly allows you to adjust the remaining weeks’ numbers to spread out how to make up this week’s low numbers and still meet your goal.

Which is a heck of a lot nicer than getting to the last week of the month and scrambling for sales or simply coming up short.

Ever since I implemented this in my business, I’ve hit my money goals (and surpassed them!). Now I’m challenging you to do this too.

So SAVE this post and set a task for yourself this Friday to ask yourself these 3 questions.

Let me know if you’re taking on this challenge!

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If you’re triggered by this, then it is meant fo

If you’re triggered by this, then it is meant for you.

There are 6 major money milestones in an entrepreneur’s life:

⚡️ The first time you quote someone money for your services

⚡️ The first time your prices hit 4 figures

⚡️ The first time you decide to stop discounting your prices and charge what excites and terrifies you

⚡️ And the time you finally say f*ck it to putting a dollar value on your time and decide to scale up

⚡️ Your first million dollar year

Each of these moments are going to scare and excite you. You’re going to have Cheap Charles 👨‍🦲thoughts in your head telling you no one’s going to pay you that price, that you can’t do it. Well, screw Charles, no one likes him anyway.

If you want to get serious about getting to the next level of your business, you’re going to have to get used to recognizing when it’s time to hit the next milestone. It’s rare that someone’s just going to offer to get you there, so you need to take the steps to get yourself there, with your head held high.

✨ Save this post✨ if you’re still working on these milestone as a reminder to tell yourself, or 👨‍🦲 Charles, that you’re ready to to take the next step in your business journey.

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#ownyoureveryday #ownyourhustle #scaleyourbusiness #smallbusinesssquad #marketingthatmatters #purposedrivenbusiness #automateandgrow #businesstipsforcreatives #systemscoach #systemsaresexy #onlinebusinesscoach #growyourbusiness #smallbusiness

THE HUSTLE THAT GOT YOU HERE WON’T HELP YOU SCAL

THE HUSTLE THAT GOT YOU HERE WON’T HELP YOU SCALE. 😳

I know you love what you do and could do it 24/7, but I’m telling you that you have to let go of that mindset to take your business to the next level.

That “do it all yourself” mentality is a small business blockade 🪤 that goes along with a “lack of” mindset.

“I can’t hire a junior to take over projects because my clients expect me take care of them.”

“It’s too expensive to hire someone, so I’ll just Google for 90 hours until I figure it out.”

“That coach I love charges a ton, so I’m just going to try using her freebies.”

🤦🏻‍♀️ Sound familiar?

Don’t be embarrassed, I have these blocks too. Throw on a sprinkle of perfectionism and you’re right there on my level, honey. (Heck, if there was an award for being a DIY Boss in my year one, I’d have won 1st prize, 2nd prize, and runner up!)

But that’s small business mindset shit. That’s why so many small creatives stay small and don’t grow outside their network.

The truth may not be what you’re ready to hear, but you can’t carve space to scale if you’re the one hustling to wear every hat in your business. Speaking as a recovering DIYer...your world, schedule, and potential for making more money expand as you let go of that control.

Think on that as you go into the weekend preparing to work as hard as you did all week. 👀

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#femalefounded #smallandmightybusiness #freelancingfemales #automateandgrow #womenwholead
#ownyoureveryday #ownyourhustle #scaleyourbusiness #smallbusinesssquad #marketingthatmatters #purposedrivenbusiness #automateandgrow #businesstipsforcreatives #systemscoach #systemsaresexy #onlinebusinesscoach #growyourbusiness #smallbusiness

Having boundaries in business is you saying I DESE

Having boundaries in business is you saying I DESERVE BETTER.

As coaches and service-based businesses, we're taught that to have a steady flow of happy [paying] clients, we should overdeliver and meet our customer's demands because happy customers = paying customers.

That’s all fine and dandy until someone oversteps your boundaries.

🔽 HANDS UP IF YOU EVER HAD A CLIENT 🔽
❌ Scope creep - trying to get extra services [for free]
❌ Expect immediate responses to their messages at all hours
❌ Be late to sessions because they forgot
❌ (My fav) Expect endless revisions, even months or a year later

Yeah, no deary. Letting them do this isn’t giving you happy clients. It’s setting a pattern that it’s acceptable to overstep, expect champagne on a “water on the rocks” budget and it invites more clients from hell.

Happy clients start by having healthy boundaries in your business.

✨ That’s why it’s so important to have things like: contracts, policies, scopes of work, client expectations, communication policies, O F F I C E H O U R S - it's all part of setting boundaries and setting the tone of your working relationships.

It creates clear expectations of a provider and client relationship results in less unhappy clients which leads to having stellar customer service and clients who sing your praises.

Need help training your clients or understanding business boundaries? Listen to episode 17 of Let’s Get To Business for more details + some scripts to steal while you’re using that ✨psychological mind juju✨to train your clients to love your boundaries from *the first discovery call*.

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